Shop and sample Shiseido at So Choix. Reach a higher level of beauty with Shiseido makeup products. Shiseido seeks to identify new, richer, sources of value and use them to create a beautiful lifestyle. Backed by more than 130 years of cutting-edge skincare and color technology, Shiseido offers the highest quality products to help you reach the highest levels of beauty. This Moment. This Life. Beautifully.