Shop and sample NARS at So Choix. Experiment and have fun with NARS Makeup. Enhance your natural beauty and individual characteristics with NARS. Whether NARS to you is a stylish accessory, a guilty pleasure, or a makeup wardrobe staple, NARS contains a certain allure and is a state of mind  a philosophy – not just a makeup brand. Wearable, translucent, concentrated color allows women to experiment with a full range of hues, each compressed to reach maximum density creating rich, intense shades.