Shop and sample Gucci at So Choix. The new GUCCI cosmetics collection offers beauty products for the modern, sophisticated woman. Creative director Frida Giannini declares, “For me, beauty and fashion are always connected - one doesn’t exist without the other. Eyes, skin, lips—they’re like accessories, all working together to create an unmistakable look.” Hence, the collection includes color palettes which evokes Gucci’s fabrics and leathers. Working closely with legendary makeup artist Pat McGrath, the result is a line designed to move easily between a professional’s backstage kit and your everyday beauty bag.