Shop and sample Dior at So Choix. Dior products infuse glamour and luxury inspired by the looks on the catwalk. Reinvent your feminine style with Dior Makeup. This iconic line of women’s cosmetics has everything you need to highlight your sense of beauty and femininity. Dior Makeup has cosmetics that will carry you from morning to night, from New York to Vegas and back again. Heighten your best features, minimize problem areas, and play up the uniqueness that is you.