Shop and sample Clinique at So Choix. Clinique’s mission, “To be the most trusted prestige beauty brand in the world.” Clinique Products are developed by dermatologists and known for its easy, effective routines and clinically proven formulas. An affordable luxury, Clinique products are simple yet elegant, minimal yet deceptively complicated. Put your best face forward with Clinique. Whether you’re dressing up for a special event or just freshening up your look from day to night, Clinique’s got you covered.